Selling a home can be a roller coaster experience. Not just because of all the work you get done, but because you can get your hopes up when you get loads of viewings but then get your hopes crushed when not a single one actually makes an offer. It seems like every day you prep up your home for an excited crowd, but at the end of the day they just aren’t interested.
Something is clearly not right – but what? Here are some mistakes you could be doing that are preventing potential buyers from making an offer.
1) The way you market your house could be misleading
One of the things that get potential buyers disappointed when they come to a viewing is that their expectations of your house don’t match the website or brochure that they received. Now, this doesn’t mean that they think your home is not worth buying. It just means that they were expecting to see features that they liked, but when they actually get to your property those features are not exactly what were advertised.
For example, the photos you uploaded of your home were taken using a very wide-angled lens. Taking photos with this lens can make your small rooms look very large. This means your photos attracted customers who maybe have a large family. When they arrive, they see that your house does not live up to the photos. So that will prevent them from making an offer.
You could also be omitting some details, such as your house has no garden or that you live next to a school. Remember that you want to mention these things because they can make or break a sale. Your marketing materials need to be flattering, but not to a point where they are misleading.
2) Know what kind of potential buyers to target
Maybe selling your house has made you over-enthusiastic in a way that you invite anyone at all – even those unsuitable – to come see your home. You have to be selective. Invite the viewers who would have the highest probability of buying your house.
Knowing the features of your home well will help you decide what kind of buyers you should be inviting to your open house. As mentioned earlier, don’t omit details like you have no garden or that you may live near a school because that will help draw the attention of buyers that would actually consider buying your house. Maybe a family with younger kids or a family without a large pet will fit your house better. When you are selective, you get viewings of quality, not quantity. All in all, this will get you an offer faster than inviting loads of people over without really knowing what they want.
3) Make sure you get feedback – good and the bad.
Selling your house is a learning process, especially if this is your first time. If you get feedback from your viewers, then that will only help you get better at finding your buyer.
When you receive a comment like “the house just isn’t for us”, don’t just let them leave it at that. Instead, ask them kindly why they think that. Ask them the reasons behind why they won’t buy your home. This will help you be aware of any issues that your house has – especially those issues that you can do something about.
4) Ask for help from a professional home stager
Home stagers are experts at identifying problems in your house that are easy to change. If there are some things that are throwing your potential buyers off, then a home stager will help you figure out what that is. A beautifully presented home will set you head and shoulders above your competition. If you don’t want to hire a home stager, you can try to research for home decorating ideas online.
Or, you can sell your home as is to a reputable real estate investor like Blue Hen Homebuyers. All you have to do is complete a Property Information Form on our website and we’ll get back to you within 24 hours with an offer. We buy houses that are in any condition and in any price range!
Can’t wait any longer to sell your Jacksonville, NC house? Contact us at info@bluehenhomebuyers.com.