Whether you’re working in real estate or simply want to sell your home, it’s a good idea to learn how to write clear and inspiring home descriptions, which will make the selling process as smooth and quick as possible. The good news is that anyone can learn how to sell their home with effective ad copy and descriptions. Listed below are 5 steps to help you do just that.
1. Start with a Strong Headline
The trick to making your home listing descriptions stand out on Craigslist and eBay Classifieds is to start strong with an eye-catching and unique headline. You only have a few seconds at best to get a potential buyer’s attention, so you need a headline that screams “LOOK AT ME.”
Here are a few things to remember when writing headlines:
- Your headlines should not be clickbaity; that is, they should not be outlandish or make promises the actual property fails to live up to
- Place your property’s main selling point in the headline. This can be its location, price, condition of the home, and other such features.
2. Follow Up with a Stronger Opening Statement
Your headline should be followed by an even stronger opening statement. This is where you can go into detail about the home you want to sell, becoming more salesly in your approach.
Here are some examples:
- “You will love this two-story home with a fantastic view of downtown Los Angeles, located just a few miles away from X Elementary.”
- “Rare opportunity to buy a newly renovated brownstone in Queens, with new kitchen appliances and insulation.”
3. Tell a Story with the Home’s Features
Make each home feature more interesting by telling a story or narrative that connects with the reader. For example, instead of just writing that the home you want to sell has two stories new HVAC unit, comes with appliances, and has a landscaped backyard, you can spice things up by writing:
- This three-story brownstone is waiting for a small family to move in. With its old-world charm and strategic location in the heart of the city, you have 1,800 sq. ft. of space to host guests and family gatherings. This home is prepared for any summer or winter, offering a newly-installed HVAC and appliances to keep the family entertained. And on warm nights, lounge in the landscaped backyard under the stars.
4. Sweeten the Deal with an Offer
If you want to sell the home right away, you need to give potential buyers a good reason to hit the ‘buy’ or ‘contact seller’ button. A special offer will help create a sense of urgency among buyers. Below are a few examples:
- Offer a limited-time discount for buyers
- Offer to shoulder the buyer’s closing costs for a limited time
- Offer rent-to-own or lease purchase terms
5. Wrap Up with a Call to Action
Last but not least, end your posting with a call to action (CTAs) that literally tells potential buyers what to do. This may seem useless, but you’ll be surprised just how effective CTAs for closing sales.
If you don’t have time for these home listing strategies and simply want to sell your home right away, you can sell it as is to Blue Hen Homebuyers. We buy all kinds of homes, regardless of their age or condition. Call our offices today at 910-802-2222 to learn more about how we can help you.